Companies don’t exist without clients or customers. That said, today’s clients and customers are picky. They’re not content with buying brands, they want to understand what these brands are, how they work, and above all, how these can solve their issues. The marketing hacks that worked a decade ago are useless now. We live in the digital age and most people Google brands before making a purchase decision. That’s why you need to do SEO if you sell brands and just any SEO won’t do. You need a plugin to make this happen and one of the best WordPress Plugins happens to be Squirrly!
What can Squirrly SEO Plugin do for your company?
Ah yes, that’s the million dollar question, “What can Squirrly SEO Plugin do for my company?” Oh, and you’re probably itching to know more about the Squirrly SEO WordPress Plugin too!
Let’s answer the second question. You’ll understand how Squirrly SEO Plugin can help your company better once you have a full understanding as to what it is! The good news is that you can use this Plugin even if you know next to nothing about SEO and have never heard of digital marketing!
How Can Squirrly SEO Plugin help your company?
Well, if you sell more, your company will make more money and profit. Its likelihood of being one of those centurions in the Corporate world like Coca Cola and Eastman Kodak will soar. You want your company to become a legend that leaves a long-lasting legacy in peoples’ minds and the Squirrly SEO Plugin will help you do that!
Features
So the Squirrly SEO Plugin comes with many useful features. These are:
- Audit Management
- Campaign Management
- Competitive Analysis
- Content Management
- Conversion Tracking
- Dashboard
- Goal Setting/Tracking
- Google Analytics Integration
- Keyword Ranking Tools
- Keyword Research Tools
- Link Management
- Localization Automation
- Multi-channel Campaigns
- Multiple Site Management
- Pageview Tracking
- You can use it on a maximum of 7 sites at a time
- You’ll get a maximum of 5 focus pages per site (up to 35 for 7 sites)
- You can research up to 100 keywords a month
- You’ll get up to 1500 new keyword ideas a month
- You’ll be given keywords that your site can rank for
- You’ll be given SEO strategy
- You’ll get to use the SEO Live Assistant
- You’ll have acces to Copyright-free images
- You can use the blogging assistant
- Audit suite Version
- Audit Suite Pages
- Audit Duplicate Metas
- On-Demand SEO Audits
- Blogging Audits
- Content Marketing Analytics
- SERP Checker & Google Rank
- GSC included
- Customer service for email and social media
Other features include:
- Publish Scheduling
- SEO Management
- Time on Site Tracking
You’ll pay $29.99 a month for the Pro version.
Audit Management
So you may think that you’ve designed the best site for SEO. The bitter truth is that this can change quite quickly. That’s why you need to do audit management. You need to understand exactly where your site stands with those of the competition. However, you need to do this the right way for it to do your site any good. Well, Squirrly’s Audit Management feature will allow you to do exactly this!
Squirrly’s Audit Management feature is known for scouring various sections of your site every second. It’s on the lookout for elements that need to be modified, improved upon, added, taken out, fixed, or replaced, etc…for your site to continue to rank highly in search engine results.
This feature divides your site into six important sections:
- Blogging
- Web Traffic
- Social Media
- SEO
- Link
Authority
You’ll get a full and comprehensive report when you use this feature. What you’ll love the most about it is the fact that you’ll receive comprehensive recommendations in terms of the steps that you should take to make sure that your site always ranks among the first five results on the first page of Google. Expect these recommendations to come weekly.
You can audit as many or as few pages as you want with the Audit Management feature. You can also choose these pages. This allows you to get meaningful insights about the pages that you want Google to notice and index.
More from the Audit Management feature:
- A weekly score based on elements that are important to Google
- Blogging
- SEO
- Performance on social media platforms
- Web traffic
- Internal, external, and backlinks
- Webpage authority – all of this and more is analyzed on each page that you choose for the Audit Management feature
- The tasks in each section that you must fix to improve your score
- Advice on tasks regarding how to fix them to improve your score
- Audits can be emailed or sent in PDF form
- See how your score improves with time
- Site audit comparisons over time to understand exactly how your score has improved
You’ll also get an overview as to how your score has changed (and improved) over the past month.
Campaign Management
You’re not doing SEO right if you don’t have a campaign. That said, you need to manage any SEO campaign. Squirrly’s Campaign Management tool allows you to do exactly this! For one thing, you’ll learn which of your keywords have been ranking your pages and sites the highest on Google and other search engines.
A unique trait of Squirrly’s campaign management feature is that it allows you to understand what the average ranking for keywords on your site is. Here’s an example. Suppose a keyword ranked your page on the 3rd position on Google and another keyword ranked your page on the 7th position on Google. Then, your site would have an average position of 5!
Note, your site may not even show an average position if it’s new, has no authority, or both!
NOTE: your site has to rank on a page of Google (even if it’s the 9th) for the campaign management feature to start working!
What the campaign management feature does is get you to think strategically in terms of page and site rankings. You can then see what you can do to improve the overall rankings of your pages and site. From there, it’s just a matter of understanding what went wrong and improving that to make sure that your’ site climbs up the ranking on search engines.
Don’t just sit still if your site’s rankings start to drop
Having your site start to drop in terms of search engine rankings is bad. There are many things that you can and should analyze to determine what’s causing it. The first thing that you should analyze is keyword grouping. You can and should track keywords based on groups to see if the performance of one keyword is pulling down the performance of the entire group and hence, your website!
The next thing that you should do is track how your competitors’ websites rank in terms of keywords. You may find that the competition has taken over certain keywords and that’s why your site has dropped in the rankings.
Of course, your site can always improve in terms of site rankings. You can and should analyze the following to see if improvements in these has caused your entire site to climb up in the rankings:
- Updates in quality content
- New site optimizations that you have recently done
- You getting more high-quality backlinks
- Enhancing your snippets
- Structural changes you’ve made to your site
- Removal of low-quality and old content
It’s just common sense to continue these changes to continue to improve your website’s rankings.
Note: You can also find new opportunities to improve your site’s rankings when you do this.
Note: You’ll be able to prioritize where you should be focusing your energy in terms of improving your site’s content and layout to maximize its rankings.
Note: It’s important to document all major changes you make to your site. That way, you can see what does and doesn’t work. You’ll also have more insights as to what you should constantly be doing.
The campaign management feature will alert you about issues right away
Your site will always have issues in terms of content and layout. Some of these issues can and often do result in a drop in rankings. It’s important that you track the causes of this drop so that you can fix the issues ASAP!
The biggest damage that you can do to your site is just sit there and watch your rankings drop. You’re setting yourself up for long-term failure if you do that.
Use the campaign management feature to spy on the competition
You’ll be able to see which keywords your competitors are using when you use Squirrly’s campaign management feature. You’ll also be able to see exactly how these keywords are allowing your competitions’ sites to rank on Google. Once you understand this, you can insert these keywords in strategic places in your own web content.
Competitive analysis
Squirrly will give you an unfair advantage over your competition by allowing your to analyze different sections of content on their pages. The first element that will be brought to your attention will be their titles. Titles grab a reader’s attention. Therefore, they have to be more than informative. They have to be provocative and seductive at the same time.
When done correctly, titles are short, crisp, powerful, and unique. Squirrly will let you know if your competitors have good titles. It will also give you pointers as to how to create content with the best titles about your competition.
Backlinks matter
Backlinks make or break sites in the blogging world. Those sites that have lots of quality backlinks will make it and those that don’t will flounder. Well, Squirrly allows you to ‘spy’ on your competitor’s content. You’ll be able to see which content attracts the most quality backlinks, and hence, gets the best ranking on search engines.
You’ll know exactly the types of content that you should be creating to get the most backlinks quickly. You can thank your competition for this valuable insight. Oh ,and you’ll also have access to more backlink building opportunities.
You’ll also understand how you should be structuring backlinks on your site by studying how they have structured their backlinks.
See if They Have Social Media Profiles
Most people do more than research brands on Google when making a purchase decision. They also look for comments and posts about these brands on social media platforms. They’re looking for deep and insightful information about these brands that only users would know. These users tend to be present on social media platforms.
Therefore, you need to know if your competitors are present on social media. Squirrly will let you do this. If they’re one of the few companies that doesn’t do social media, you can strengthen your already unequal competitive advantage and make it sustainable. All you do is create a strong presence on various social media platforms through quality posts that are insightful, and well written. Post regularly and you’ll see a dramatic increase in web traffic quickly.
Of course, if your competition is already on social media. you can use Squirrly to analyze and understand what they’re doing and not doing that works. You can also see what they’re doing that doesn’t work. From there, it’s just a matter of doing what they do that works and refraining from doing what they’re doing that’s failing!
Understand what Keywords They are Using
more important though, is that you understand if these keywords are strategic, how often they are being used, where they are being used, etc…If you do keyword analysis correctly, you can predict where your competitors will rank in the future with great accuracy and precision. Count on Squirrly to allow you to do this.
You’ll also be able to see where the visitors to your competitors’ sites are coming from online. If you guessed that this knowledge will allow you to outrank your competitors in no time and ‘grab’ a good chunk of their traffic for yourself, you’re right. In case you were wondering why this is important, you should know that this will give you a sustainable and unfair competitive advantage because it will allow you to strengthen your customer base, acquire more quality customers, and generate more revenue and profit streams in no time!
Decipher hidden messages in your content
Okay, so why is this important? Well, if your content is of high-quality, it contains key and valuable insights that your readers and visitors need. That’s the only reason why they’re coming to your website en-masse! You need to understand what these insights and messages are and why they’re important to your visitors.
it’s only after you understand this that you’ll know the types of content that you can and should be creating in the future. You’ll also come to understand who you should be marketing to for optimal web traffic and revenue generation.
Be better than than the best.
Yes, when it comes to creating quality content, you want and need to be better than the best. There’s a reason for this. Quality content attracts visitors to sites like honey attracts flies and ants.
Good content contains information and insights that certain visitors value – that’s why they’re visiting the sites. If you analyze your competitors’ content in terms of strategy, quality, topic, structure, and more, you’ll understand how to outsell them in no time.
Don’t worry if you’re clueless about doing this. That’s why you’re using the Squirrly SEO Plugin.
Content Management
So, it turns out that having great ideas and knowing how to write is not enough if you want to create great content that ranks, drives traffic, drives conversions, and generates revenue on Google and other search engines. You also have to know how to manage that content.
You can and need to use many tools to manage content well. Most good writers and bloggers can write great content that’s useful, relevant, engaging, exciting, and insightful. What they tend to falter on is creating that content regularly. That’s where Squirrly SEO Plugin’s content management tools and advice can help.
Having a Strategy is a must
Let me ask you a question, “Would you throw a party without having a strategy or a plan for doing so in place?” Probably not! The same is true when you’re writing content. You need to plan the types of content that you’re going to publish it. Well, a good content management strategy is nothing more than a plan that helps you reach that goal.
Standards Matter
So, if you’re a doctor, you have to follow certain standards and protocols when treating and healing patients. You need to be a professional writer if you want to create quality content that will rank your page high on Google and sell your brands. Creating quality content requires you to adhere to certain established standards.
These established standards come in the form of set guidelines and frameworks. You also need to have a good content management system in place if you’re serious about creating a workable content strategy.
Creating and implementing a good and viable content strategy encompasses creating and managing inventories of content, establishing who legally owns it, experimenting with certain writing styles that are proven to establish a following and convert, etc…
You also need to create solid and coherent policies if you want to create content successfully. You’ll also need to follow certain rules and regulations. Finally, you’ll have to manage risks well and be consistent with updating content.
Keep in mind that you will have to create and implement a system that will handle producing content daily and updating it on your blog site a few times a week. You’ll have to figure out where your writers’ strengths are in terms of niches and assign work accordingly. Remember that quality content and not quantity sells. Quality content is engaging, informative, has a conversational tone, raises unique insights, and is informative.
